Early Learning Centre in Valletta, Malta – Toys that make learning fun!
The Early learning Centre toy shop in Valletta, Malta helps children be all they can be At Early Learning Centre, we do all we can to help parents help children grow into happy, self-confident people. We create fantastic toys – toys that help develop vital skills, toys that help children get off to the best possible start, and toys that are tremendous fun. All our toys within our toy shop are designed to help children explore the boundaries of their imaginations and creativity , to make learning fun and help children be all they can be.
All our toys meet and exceed all European standards for toy safety. We test our toys just like your kids do. We push them down the stairs, throw them, jump on them, knock them over, poke fingers in them and even lick them. So we know our toys are as tough as the children that play with them.

Early Learning Centre – Malta, is part of an international network of franchise stores in over 15 different countries world wide. In Malta, there are presently two stores – one in Merchant’s Street in Valletta and one in Rabat, Malta. ELC is a franchise owned by AMCA Ltd, whose Chairman is Marlene Mizzi. AMCA Ltd was registered in 1980 with the scope of focusing on retail business. The ELC franchise was acquired by the company in 1996. ELC, known for its highly educational, safe and good value for money toys, is also a supplier of education toys and equipment to many of the kindergartens and primary schools.


Shop hours are the following: Valletta: Mon – Fri 9.00 to 12.30 and 16.00 to 19.00 Sat: 9.00 – 13.00 Rabat: Mon – Fri 9.00 – 12.30 and 16.00 to 19.00 Sat: 9.00 – 12.30